A company cannot grow with your boat in the portt and as the adage goes Calm seas never made a skillful sailor. With all this comes growth for yourself personally, a stronger temperament to face a variety of circumstances, a flexibility to work well with others, and yes.new business. The more you do it the better your chances are of cutting business, the better you are by the pure practice of doing, of finding your balance, of using your abilities to deal with adversities, your ingenuity to adapt on the spot when needed. You need to work in great numbers, not just a few of them that "look really good." You won't have the experience of speaking to executives in a business conversation, enough. It the cost of lost sales, lost opportunities and like the ship of lost souls it wanders aimlessly soon grabbing anything that looks like it will float, because eventually the tide will come for you and you won't be ready. However, it is not the cost of business development strategy but the cost of NOT being in front of these new contacts to let them know you exist, NOT letting them know you have the right resources/talent/service to help them solve a problem or grow their business. They prefer to keep their vessel in port away from the push and pull of the tide. They pull back, they panic, they are afraid of the lack of balance created by their forward momentum. It's an odd human trait, a fear of seeing the budget being spent before it self funds itself. They often they stop the momentum of the business development before we even get to leave the port. So many times when working with small business I see the fearful habit of stopping before we even really get going.
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